Have any of you seen the new breast cancer awareness commercial designed to get men more involved in breast cancer issues. The “Save The Boobs” ad has a voluptuous woman in a bikini walking by several men who stare and whose heads turn because her breast are bouncing and swaying. The whole thing is done with tongue and cheek humor about a very serious subject. Sex has been used for years to sell everything so why not this? Yet it somehow demeans not only the subject of breast cancer but men as well. It seems to suggest that men won’t pay attention to breast cancer unless there are jiggling breast involved. I know the creators of the ad meant well but I’m not sure that this Benny Hill type of humor is appropriate for a breast cancer ad. I think the humor approach is a good idea but they missed the mark with this one. What do you think about it?
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passions and soapboxes 
I tend to agree. But, on the other hand, anything that brings attention to breast cancer can sneak under the radar as far as I’m concerned. And this WILL appeal to some. Hopefully, they’ll have other ads that will appeal to the rest of us.
I hate this ad. Sex “sells” lots of stuff.
Cancer is not for sale. It’s different.
This demeans and makes light of something that just isn’t funny at all.
I hate this ad.
I agree. I see the humor in it, men acting like fools over large breast and all but it is in poor taste I think.
OMG are you kidding me? This is ridiculous. And I agree with you that it not only demeans the serious issue at hand, but men.
What is wrong with the advertising people nowadays.
I think this is a very tasteless ad campaign. But then again, that’s me. Someone else might see this ad and fork over for some dollars to support breast cancer…
I don’t know…something very icky about the whole thing :(
Well…I think it’s attention-getting…
OK, back before I had kids, I worked in advertising. There is only one goal for an ad…to get people talking. That is it. In that case, this ad is a success.
Do I think it’s over the top? Yeah, a little. But if it got one or two guys in a bar to think about the health of their loved ones, then so be it.
I’m sorry, was there a message? All I saw were the biggest breasts on the tiniest body ever…
I agree! I wrote to a friend, and she told me I should write a post about it. Looks like you beat me ;-) But I hate the objectification of people. My problem is we already objectify boobs as sexual playthings for men. So if breast cancer hits only old flabby boobs, is it ok? If it hits only small tits, is it ok? Ugh!