Have any of you seen the new breast cancer awareness commercial designed to get men more involved in breast cancer issues. The “Save The Boobs” ad has a voluptuous woman in a bikini walking by several men who stare and whose heads turn because her breast are bouncing and swaying. The whole thing is done with tongue and cheek humor about a very serious subject. Sex has been used for years to sell everything so why not this? Yet it somehow demeans not only the subject of breast cancer but men as well. It seems to suggest that men won’t pay attention to breast cancer unless there are jiggling breast involved. I know the creators of the ad meant well but I’m not sure that this Benny Hill type of humor is appropriate for a breast cancer ad. I think the humor approach is a good idea but they missed the mark with this one. What do you think about it?
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